skip to content
Taste Learn Grow logo Get a Free Tour hosts a family of companies with over 20 years of experience helping emerging brands maximize product demo ROI.


For growing brands, this is your one-stop resource for gathering and applying critical consumer data.  


Now more than ever, emerging brands demand successful product demo events.  The problem is that bad communication, poor staffing, and a lack of proper reporting and trackable data ruins events and destroys marketing ROI.  Palaterra Event Management System meets these challenges and solves these problems!  Palaterra equips food and beverage suppliers, distributors, and partner agencies with proven technology to simplify communications, drive accountability, quantify performance, and identify event improvements.  Any brand can vastly improve marketing ROI with the comprehensive tools and actionable insights provided by Palaterra.


The impact of introducing your brand and beverages via tastings is big. But what you gain after events should be even bigger! Read three real-world examples of clients that use Palaterra as the foundation for seamless events, product formulation wins, inventory management improvements, process upgrades, and more. Click here to learn more about First Crush.

Apply now to become a Brand Ambassador.



CENTRO offers a brand new, multi-functional, modern space with 16 foot ceilings and polished concrete floor. This contemporary venue was designed to host a variety of events.

Our open floor plan and functional layout allows us to accommodate any event, and provides hosts with the ideal canvas to customize each aspect of their gathering, and in turn create lasting memories with their guests. Centro's state of the art AV system helps in-person events reach a wider audience with virtual broadcasting.


A fresh approach to growth.

For our clients, we are committed to leveraging technology, innovation, vast experience in market research, and the timeless truth of consumer input. We're here to nurture the best in people and brands. 

let's connect


Taste. Learn. Grow.
With the right tools to integrate knowledge and experience, one can initiate change - resulting in personal, brand, or organizational advancement.

Daniel Hernandez - Palaterra CEO