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Founded in 2005, Texas-based First Crush Tastings is one of the largest and most trusted shopper marketing and data insights resources for beer, spirits and wine purveyors. Our more than 1,000 TABC-certified and product-educated brand ambassadors carry out hundreds of tasting events each week.  First Crush serves consumers and delivers breakthrough ROI and product performance analysis to its customers via the company’s proprietary technology platform, Palaterra

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What we do

First Crush Tastings, Inc. helps purveyors and consumers of beer, spirits and wine to taste, learn, and grow.  From the ground up, we structure events that gather critical consumer data that can be actionable to our clients in real time.  Tasting is just the beginning!

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First Crush’s event ambassadors are sales-minded, knowledgeable of individual product characteristics, and supported by streamlined training and learning resources.

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Case Studies

We serve clients across the Southwest and beyond.  Our clients include suppliers, distributors, agencies, and product owners. See how our partners have benefited through our "Taste. Learn. Grow." process.

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