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Work with us!

Read more below for details & testimonials!


We are honored to have a network of more than 1,000 TABC-certified and product-educated brand ambassadors who carry out hundreds of tasting events each week in retailers across the state, serving consumers and delivering breakthrough ROI and product performance.

Ambassador Testimonials

Look at what our team is saying about First Crush Tastings.

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Imose I.

Houston, TX
“First Crush Tastings is a great agency to work with! I have been working with this agency for more than 5 years. The best part of working with this agency is the staff. They are always available and professional.”

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Susan B.

Round Rock, TX
“As a brand ambassador for First Crush Tastings, I have seen tremendous growth, both in size and scope, during my almost six-year tenure. Strong leadership with a clear vision and a solid staff to support the ambassadors makes working for First Crush a pleasure.”

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Linda M.

Dallas, TX
“First Crush Tastings has provided me with the educational tools I need to conduct a successful tasting. They set the bar high for their ambassadors. With constant growth and improvement to their company it is no secret why they are leaders in the industry.”

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Nancy K.

Austin, TX
“First Crush has a great reputation among people who do demos. Common comments are: ‘They treat you so well,’ ‘They are nice when you call in with a problem,’ and ‘I like working for them.’ You are a first class company!”

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Austin, TX
“First Crush is dedicated to making sure absolutely everything that brand ambassadors need to know is provided for each job. It truly makes it simple, each job being extremely detailed, leaving no stone unturned.”

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Tammie D.

Houston, TX
“First Crush is the most comprehensive tasting company I’ve ever worked for – from their friendly, available staff to the easily accessible platform – their business model should be used by all!”

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Leslie N.

San Antonio
“The staff is extremely helpful and answers my questions promptly. If I am in the field doing a demo, I am able to reach them with a call no matter what day or time.”

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Vanessa B.

San Antonio, TX
“Working for First Crush Tastings has truly been an enjoyable experience. The staff is always professional, courteous and helpful. I definitely like the higher standards to which First Crush ambassadors are held; I receive many compliments from store personnel. ”

Be a Brand Ambassador

First Crush Tastings is always looking to recruit Product Demonstrators in major cities in Texas and Tennessee! Are you a good fit? Below are some qualities we look for and expectations we have for our product demonstrators. Please read the information below before continuing.

Work With Us

Are you…

  • 21 or over?
  • Certified to serve alcohol in your state?
  • Reliable? Do you follow through with your commitments?
  • Punctual? Are you prepared and arrive on time for scheduled assignments?
  • Engaging? Are you outgoing and love to talk with people?
  • Sales minded? Are you willing to learn about, promote, and sell an assortment of wine, malt, and spirits?
  • Precise? Will you ensure assignments are completed to the best of your ability before, during, and after each event?

Supplier and Retailer Expectations

  • Gather thorough and accurate information about each product demoed.
  • Complete online recaps, which require uploading pictures and receipts for each event completed to our web-based platform within 48 hours of the event.
  • Dress appropriately and maintain a professional demeanor.
  • Pay for the sample products and wait for reimbursement two times a month.
  • Come prepared to each event with product knowledge, small table, black tablecloth, ice bucket, bottle opener and TABC permit.