Eliminate manual consolidation of dissimilar reports and incomplete or inaccurate data capture
Palaterra is technology designed by beverage marketing experts to improve and automate consumer event management, execution, and reporting - for suppliers, distributors, and partner agencies.
It enables seamless coordination of nationwide consumer event programs via a single, easy-to-use, and powerful tool for communication, training, retailer reference, reporting and analysis, event verification, and product images.
To date, Palaterra has helped facilitate more than 5.5 million pours and over 1.5 million units of unplanned beer, spirits, and wine purchases by consumers.
“The Palaterra Tastings Platform reports are very informative and really help reinforce why demo spend is so important in the chain arena.”
— JD Johns, Regional Sales Manager, Bogle Winery
“The sampling recaps that follow the events are best in class. They contain great detail on sell-through and customer comments. We utilize their recaps/summaries in business reviews with our distributors and customers and it is powerful.”
— Alan Hargis, Mike’s Hard Lemonade
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